Harley Davidson Common Ground

To sell bikes to the next generation, we had to debunk what people think a stereotypical Harley rider looks like, so we created a foreign exchange for riders and made an online doc-series about the program.

The series proved so popular that it was developed by Discovery into a one-hour primetime documentary.

Recognition:

2019 Atomic Awards Silver, Bronze
2019 Graphis Awards Gold
2018 ADCC Gold
2018 ADCC Silver
2018 Applied Arts Advertising
2018 CMA Gold x2
2018 One Show Shortlist
2018 AME Awards Platinum Award
2018 AME Awards Gold
2018 Atomic Awards Silver
2018 Brand Film Festival
2018 Caples Awards Silver
2018 Marketing Bronze x2
2018 Shopper Innovation Gold x2, Silver
2018 Strategy Awards Gold
2017 Adweek Arc Awards
2017 Epica Awards Bronze

Press:

Adweek Cover Story
Fast Company Top 5 Ads of the Week
The Drum
LBBOnline
National Post
The Chronicle Herald
Ride Apart Magazine
Canada Moto Guide
ONELAND Magazine